We're looking for an experienced and results-driven Digital Marketing Specialist to manage the planning, execution, and optimization of our digital marketing programs across Email Marketing, SMS, Search (SEM), SEO, AEO, and Affiliate Marketing.

Reporting to the Director of Marketing & Branding, this role is responsible for coordinating digital marketing campaigns, managing the digital marketing calendar, working closely with agency partners, and delivering data-driven recommendations that improve customer acquisition, engagement, and business performance.

The ideal candidate is highly organized, analytical, and execution-focused, with strong project management skills and a passion for creating exceptional digital customer experiences.

Digital Marketing Campaign Management

• Manage the annual, monthly, and weekly digital marketing calendar, including Email, SMS, Paid Search, SEO/AEO initiatives, and Affiliate Marketing.
• Coordinate the execution of integrated digital marketing campaigns across multiple channels.
• Develop campaign briefs, timelines, testing plans, and creative requirements in partnership with internal stakeholders.
• Coordinate creative development, copy approvals, quality assurance, deployment, and post-campaign analysis.
• Ensure all campaigns align with brand standards, promotional priorities, and business objectives.
•  Execute A/B testing and ongoing optimization initiatives to improve campaign performance, engagement, and conversion.

Search Marketing (SEM, SEO & AEO)

• Serve as the primary day-to-day contact for our digital marketing agency.
• Coordinate paid search campaign planning, execution, optimization, and budget tracking with agency partners.
• Support ongoing SEO and AEO initiatives by aligning campaign priorities, content opportunities, and business objectives.
• Review agency recommendations, monitor campaign performance, and identify optimization opportunities.

Email & SMS Marketing

• Coordinate the execution of email and SMS campaigns, ensuring timely delivery and a consistent customer experience.
• Maintain campaign schedules, approvals, testing, and quality assurance processes.
• Partner with internal stakeholders to ensure messaging supports promotional, merchandising, and brand priorities.
• Monitor campaign performance and recommend opportunities to improve engagement and conversion.
• Maintain the health of the email and SMS subscriber database, including tracking subscriber growth, consent status, double opt-in performance, and overall list trends, identifying and escalating any significant changes or risks.

Affiliate Marketing

• Act as the primary internal contact for our affiliate marketing agency and program.
• Coordinate promotional calendars, campaign execution, partner communications, and optimization opportunities.
• Monitor affiliate performance and identify opportunities to improve program effectiveness and revenue.

Agency & Cross-Functional Collaboration

• Build strong working relationships with agency partners and serve as the primary day-to-day contact.
• Coordinate agency deliverables to ensure projects are completed on time and aligned with marketing priorities.
• Collaborate closely with Brand, Creative, Ecommerce, Merchandising, Retail Operations, and Loyalty teams to deliver integrated marketing campaigns.
• Partner with the Loyalty team to execute email and SMS communications that support promotional campaigns and loyalty initiatives, ensuring timely delivery and alignment with the marketing calendar.
• Assist with tracking digital marketing budgets, invoices, and campaign performance.

Reporting & Performance Analysis

• Prepare weekly, monthly, and campaign-level performance reports across Email, SMS, Paid Search, SEO/AEO, and Affiliate Marketing.
• Analyze campaign performance and provide actionable recommendations for optimization.
• Monitor key performance indicators including:
• Revenue
• Conversion Rate
• Email Open Rate
• Click-Through Rate
• ROI / ROAS
• Customer Acquisition
• Website Traffic
• Organic Search Performance
• Affiliate Revenue
• Unsubscribes
• Prepare performance summaries and insights for marketing leadership.
• Continuously identify opportunities to improve campaign effectiveness through testing, analysis, and optimization.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3–5 years of experience in digital marketing or performance marketing.
• Experience managing enterprise email marketing platforms such as Salesforce Marketing Cloud or similar marketing automation platforms.
• Strong understanding of Email Marketing, SMS Marketing, Paid Search (SEM), SEO, AEO, and Affiliate Marketing best practices.
• Experience coordinating external agency relationships and cross-functional marketing initiatives.
• Strong analytical skills with the ability to interpret campaign performance and develop actionable recommendations.
• Excellent project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Experience with Google Analytics 4 (GA4), Looker Studio, Microsoft Excel, or similar reporting platforms.
• Experience supporting digital marketing campaigns within an ecommerce environment is considered an asset.
• Beauty industry or retail experience is considered an asset.

This is a hybrid opportunity (4 days in office); Starting range for this position: $70,000-$80,000